Andrew’s key interest is in the development of commercial, rather than academic solutions to today’s business problems, and has a strong track record in delivering business-focused solutions to clients in sectors as diverse as retail, FMCG and telecommunications.

Andrew was previously CEO at Optimisa Research, the UK full service research firm comprising Quaestor and Buckingham Research, leading the integration of the two businesses under the new banner. Prior to that, Andrew was Director of Nunwood’s Market Analytics division, where his focus was on developing links between research data and actual business performance, building on his background as a trained econometrician following 8 years with Nielsen’s global analytics business.

At Verve, Andrew’s key remit is to make the information generated via online panels and communities work harder for end clients, through the use of advanced analytics and commercial know-how.