Jon is a technology entrepreneur and founder of online panel and research company, The idFactor. The idFactor specialises in working with business decision makers, including IT decision makers, and was one of the first member-administered communities of IT decision makers in Europe. The company was sold to UK listed company, The Mutual Plc in 2006.

Through his experience at The idFactor and as a pioneer of online research, Jon is a leading expert in scalable technology for market research and data collection, including applying social media, research and CRM software for research purposes.

Jon is the chief architect of Verve Engine and holds a Masters degree in Applied Technology from Loughborough University.