Mike was the founder, Creative Director and Chairman of Hall and Partners. The company was founded in 1992. Mike developed and ran the company to a $100m business until it was sold to Omnicom in 2005. Hall & Partners created a new philosophy about the different way advertising works to build brand relationships and was instrumental in changing the way in which advertising research is done.

Mike has published a number of works, including:

• "How advertisers think advertising works – a new approach to advertising research"
• "Shared beliefs: agency thinking about what makes good and great advertising" (IPA 2002)
• "That’s brand entertainment!" (Mike Hall and Neil Dawson, Admap, Feb 2005)
• "Broadcast Sponsorship: how does it work?" (Mike Hall, Admap, April 2004)
• "The nature of brands in the new era" (Mike Hall, Admap, April 2000)
• "Testing to oblivion or testing to win?" (Mike Hall, Admap, April 1997)
• "Using advertising frameworks – different research models for different campaigns" (Mike Hall, Admap, March 1992)

At Verve, Mike is working on a new model looking at how online brand communities work, plus developing new client-focused propositions.