Verve is not a software provider with the tools but not the research and panel management expertise to make a community work, nor a pure MR agency dabbling in the area. We are built with a unique combination of research, technology and panel management skills to really make a community work.

Customer advisory panels and online brand communities can save you 40% or more of your market research budget. They provide a cost-effective sample source for your customer research projects. Membership can also be temporarily or permanently extended to include prospects, new customer targets or general population to identify potential new customer segments. Depending on the size of your panel, they can be suitable for a range of quantitative and qualitative research.

Quantitative research

• Advertising & copy testing
• Brand equity research
• Brand association & attribute research
• Customer segmentation
• Customer satisfaction
• Customer journey mapping / buyer decision process
• Concept testing
• Customer elements of competitor tracking
• Diary studies
• Marketing effectiveness
• Mystery shopping
• Name testing
• New product / proposition development
• Omnibus
• Positioning research
• Pricing research / price elasticity testing
• Product placement
• Test market / pre-launch research
• Tracking studies
• Understanding and awareness
• Viral marketing research
• Web usability / web eye-tracking research
• Web buzz tracking

Qualitative Research Tools

• Bulletin boards
• Co-creation / NPD
• Online ethnography
• Online focus groups
• Online forums & blogs
• Ongoing diary studies

Contact us now for advice on building your customer advisory panel or online brand community.

A customer advisory panel or online brand community puts you directly in touch with your customers. This provides a platform for a genuine dialogue, literally putting the voice of the customer on the desktops of decision-makers. Rather than having a static quarterly customer satisfaction presentation from your agency, or a monthly NPD update which rarely gets read, Verve can design and build knowledge and information management dashboards and portals to provide you with the tools to use and disseminate findings from your research to the business more effectively.

Verve can bring results to life by providing:

• Real-time reporting and dashboarding
• Simple dashboard reporting
• More advanced reporting
• Qualitative vox-pops